OpenAI and Reddit have announced a partnership that will bring Reddit's vast trove of user-generated content to OpenAI's products, including ChatGPT. This move follows a similar deal between Reddit and Google in February, highlighting the growing demand for diverse and timely data to train AI models.
Under the partnership, OpenAI will access Reddit's Data API, allowing its AI tools to better understand and showcase Reddit content, particularly on recent topics. This integration aims to provide OpenAI users with more relevant and up-to-date information, fostering improved human learning and community-building experiences.
In return, Reddit will leverage OpenAI's AI platform to introduce new AI-powered features for its users and moderators. The social platform also stands to benefit financially, as OpenAI will become a Reddit advertising partner.
Brad Lightcap, OpenAI's COO, expressed enthusiasm for the partnership, stating that it will "enhance ChatGPT with uniquely timely and relevant information" and "explore the possibilities to enrich the Reddit experience with AI-powered features." Reddit Co-Founder and CEO Steve Huffman echoed this sentiment, emphasizing the importance of a connected internet and the potential for AI to help users find more of what they're looking for.
This partnership comes at a time when AI companies are willing to pay significant sums for quality training data. With over 70 million daily active users and a diverse range of content, Reddit is well-positioned to capitalize on this demand.
Chris McKay
This partnership follows a similar agreement between Reddit and Google that was announced in February. Reddit has been leveraging its vast user-generated content to meet the growing demand for data to train AI systems. Both deals underscore Reddit’s strategy to monetize its data, providing valuable resources for AI companies while enhancing the user experience on its platform.